▷ Why email marketing is important

▷ The 10 essential marketing emails

▷ How this book will help marketers

▷ Importance of the welcome email

▷ Elements to include in the welcome email

▷ Personalization

▷ Introduction to brand

▷ Call-to-action

▷ Examples of effective welcome emails

▷ Purpose of the newsletter email

▷ Types of content to include

▷ Product updates

▷ Industry news

▷ Company culture

▷ Best practices for newsletter design

▷ When to send promotional emails

▷ Types of promotions to offer

▷ Discounts

▷ Free trials

▷ Bundle deals

Tips for creating effective promotional emails

▷ Importance of the abandoned cart email

▷ Elements to include in the abandoned cart email

▷ Reminder of items left in cart

▷ Call-to-action to complete purchase

▷ Incentives to complete purchase

▷ Examples of successful abandoned cart emails

▷ What is an upsell/cross-sell email

▷ How to determine which products to promote

▷ Strategies for creating effective upsell/cross-sell emails

▷ Importance of customer reviews

▷ How to ask for customer reviews

▷ Timing

▷ Incentives

▷ Personalization

▷ Best practices for review request emails

▷ Why re-engagement emails are important

▷ How to determine which customers to target

▷ Tips for creating effective re-engagement emails

▷ Types of milestones to celebrate

▷ How to personalize milestone emails

▷ Examples of successful milestone emails

▷  Importance of customer feedback

▷ How to create effective survey questions

▷ Tips for incentivizing customers to complete surveys

▷  Importance of expressing gratitude

▷  Elements to include in the thank you email

▷  Personalization

▷  Call-to-action

▷  Additional resources

▷  Examples of effective thank you emails

▷  Recap of the 10 essential marketing emails

▷  Final tips for mastering email marketing

▷  Resources for further learning.